A P Diving

Branding, Copywriting, Design, e‑commerce, Web
  • Full rebrand across all marketing
  • Fundamental online restructure
  • 4 websites into 1
  • Extensive copywriting
  • Complex e-commerce build

A P Diving are a massive Cornish success story. In the late 1990s, they invented Rebreathers for recreational divers, revolutionising the sport of diving. They’re pioneers in their industry, exporting millions of pounds worth of quality kit worldwide every year.

In Jan 2013, they approached us with the most challenging brief we’ve ever taken on. Merge the company’s multiple iterations of their sub-brands (A P Valves and A P Diving) into one. Merge their 4 related websites into one. And by the way, we’re only selling online from now on.

It was a technically complex project, involving close liaison with specialist partners, including Insite Digital (Magenta) and Niddocks (SEO/AdWords). Voice developed a powerful brand, a custom cut typeface and new logo for use on all media, including product livery. The new website placed a big emphasis on simple customer journeys through huge amounts of information and numerous product lines. The end result is a new brand and website that firmly places AP Diving at the forefront of the industry, both as innovators and now as a global e-commerce force in the sector.


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