Cornwall Solar Panels specialise in roof-mounted solar PV (photovoltaic) systems, for both domestic and commercial properties. With their impartial, highly ethical approach, they’re a multiple award-winning, rapidly expanding company with national ambitions, and already represent a real South West success story.
* * Update September, 2016. They’ve just won the prestigious National Solar Installer 2016 Award * *
The guiding principle at Cornwall Solar Panels is informed choice: the sales team don’t earn a penny in commission, which means no high-pressure sales talk, just transparent information on a product that speaks for itself. Therefore – to clearly differentiate them from the ‘double-glazing rep’ style of many solar panel firms – Cornwall Solar Panels were clear on having an aspirational, emotion-led rather than finance-led tone of voice across all branded content.
First job was a full online revamp, with a professional, mobile-friendly website that reflected their business ethos and technological expertise. Crucially, they needed to reposition their online presence to cover both domestic and commercial sectors.
Voice were also asked to help make getting and calculating quotes easier – both for the company and prospective customers. We developed an intuitive system using Google Maps, and within the first month of the new website going live, Cornwall Solar Panels saw leads more than double.
In fact, the website has attracted the attention of professional business analysts, such as Clare Whitney of Grow Cornwall and Oxford Innovation:
“Astounding clarity in navigation and the different audiences the company is communicating with. Very mature, professional and clear and laid out: an excellent representation of Cornwall Solar Panels.”
With online presence taken care of, we started work on Cornwall Solar Panels’ offline activity . For shows and exhibitions, we designed a series of striking exhibition stands – some incorporating actual solar panels – with messaging that highlighted benefits rather than tech, and explained solar PV in clear, unpretentious language.
As a full service client, Voice now look after all aspects of Cornwall Solar Panels’ marketing, carrying out weekly and monthly responsibilities from social media to leaflet drops. Having built up a great relationship with our equally ambitious client, we’re free to offer creative direction wherever we think it’ll prove an advantage. This has resulted in several successes – such as the new van livery, which uses a clever combination of the brand’s message and colours to create thought-provoking ambient advertising.
As a retained client, Cornwall Solar Panels can now enjoy all the benefits of having their own dedicated marketing department – except they get six people’s expertise, for less than the price of a junior marketing assistant.