Donna Jane Cakes

CATEGORY:
Branding, Copywriting, Design, Print, Web
  • Full branding service
  • Copywriting & key messaging
  • Photo shoot & art direction
  • Professional range of stationery
  • Custom WordPress web build

Sometimes you’re so busy doing what you’re good at, you have no time to grow your business. Donna Jane Mears is a good example. Cornwall’s leading cake designer, and one of the UK’s top Royal Icing artists, she creates exquisite cakes for special occasions. And when she’s not elbow deep in cake mix herself, she’s teaching others how to do it.

Donna came to us because she wanted web, branding and copy that did her reputation justice. Her existing website was broken, and though she had strong ideas about how she wanted to be positioned, she had neither the time nor the tools to implement them. Voice took the burden of self-marketing off her shoulders, so she could keep doing what she did well, without worrying about chasing after new customers.

First job was to establish a fresh new brand and messaging to match. The logo was inspired by traditional cake decoration but with modern typography to represent Donna’s innovative approach to cake creation. Next, we wrote, designed and developed a custom WordPress website that allowed us to showcase the new photography of Donna’s amazing cakes.

Since launch, orders keep rising.

www.donnajanecakes.co.uk

FOR AWARD-WINNING CREATIVE,
CALL 01579 349 910

Ask us to call you back