- Rapid build and website population
- Migration to WordPress
- No disruption to customers
- Mobile visit duration up 230%,
InvestinCornwall.com asked Voice to rebuild their website so they could update content easily and quickly. However, design continuity and near-zero disruption to service were critical as the site was updated daily for 1000s of visitors and the existing branding was well-regarded.
Their outdated system was frustrating staff and made no allowance for mobile, navigation was difficult and content was hard to find. Using WordPress, a new intuitive design for mobile devices was conceived and mapped out by Voice Group. 100s of content pages were made easier to read and find. Content was chunked with ‘read more’ prompts so it would not overwhelm the user on first arrival and an alert was coded to ask new visitors if they were from inside or outside the EU.
Now the site automatically detects whether users are on PCs, tablets or smartphones and delivers appropriately designed content. Staff find WordPress simple to use. The back-end UI is friendly, logical and adopts timesaving short-cuts.
‘We’re delighted to have found the knowledge and expertise here in Cornwall for our website rebuild. Voice Group were quick to understand our requirements, competitively priced and responded to a very tight deadline. We’d certainly use them again.’
Teresa Timms, Marketing Manager, InvestinCornwall