- Rebrand for regional arm of leading PR company Wild Card
- Large, photography-driven portfolio
- High quality, professional feel
- Website designed for intuitive navigation
- Easy-to-use WordPress dashboard for multiple editors
Wild West offer public relations and communications campaigns to businesses in the South West. Originally Wild Card’s Truro branch, Wild West decided that separating from their London based sister-company would emphasise their position as a PR firm with strong local connections and in-depth regional knowledge. Starting early 2016, they commissioned Voice Group for a rebrand and a new website to mark this change.
While keeping connection to the ‘Wild’ name, the new division required branding and artwork that complemented their sister company yet showed their independence. This formed the basis of the new website. Designed simply, the emphasis was on great photography and short messaging to help drive users to the campaigns they’d created for their clients.
Key to the development brief was that Wild West, specialists in making companies sound amazing, needed to be able to write their own copy for launch and for the future. Creating a website that is easy to edit without much technical knowledge is one of our specialities, and with a little over-the-phone training, they were populating their site in no time.