Co-founder of Voice Group with Nick Dellanno in 2008, Jim is responsible for all copy and content. His key role is to oversee consistency of brand messaging and clarity of meaning online and offline. He works closely with clients to develop their unique stories and uses them to meet core business aims.
After 25 years of editing and writing at HarperCollins, BBC Online and various now-closed magazines (no causal link), Jim knows there are too many words in the world. He believes it’s the moral duty of copywriters everywhere to contain their spread, by finding exactly the right words for exactly the right time and medium. Jim has helped iconic Cornish names such as A P Diving build their business online with engaging stories and powerful messaging. He’s also helped new ventures make their mark, shaping the character of Looe Music Festival and Adrenalin Quarry across all media.
A website is only as good as its content – how that is packaged, signposted, organised, labelled, chunked and edited is a vital part of ensuring first-time visitors become long-term fans. And a tourist leaflet is only as good as the impression it gives in the first two seconds after it’s picked up. That’s why, working closely with Nick Dellanno & Matt Chugg he focuses on getting design, content and code all working together to attract targeted customers and keep them informed, happy and inspired to act.
Under David Barnard, The Port Gaverne has doubled its turnover in 18 months and won a string of prestigious industry accolades. We offer full service creative across all three of his pubs. I love the work because it’s fast, demanding and changes all the time. One week it’s press ads, the next it’s an awards application, the next it’s revamping the website.
It’s been a riot helping this fantastic company grow from a watery hole in the ground into a top UK tourist destination. We were involved in all marketing from the start: branding, web, signage, leaflets – with a brief to make everything active, especially the sentences. Unique work for me, because the MD is a superb writer, so we collaborate closely on every job.
World pioneers in their sport, AP’s rebreather reinvented diving in the late 90s. So it was a privilege to work with them on a huge job merging four websites into one. We created a smart new brand and livery for all media and turned everything from dry tech-speak into benefit-led language: an approach which has transformed their online sales.
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